Monday, 21 January 2019

Fantasy Football Transformed

Fantasy Football Transformed
23 Aug

NEW YORK–(BUSINESS WIRE)–Aug 23, 2018–Today, FanDuel announced the launch of its new slate of products and experiences for the 2018 fantasy football season, and it will truly transform the way sports fans engage with football.

FanDuel will debut two exciting free-to-play games that will be a departure from traditional fantasy contests. Rather than drafting players, simply pick your favorite teams each the week, for the opportunity to defeat your friends and win some great cash prizes.

Can you survive FanDuel and win $250,000? – Sign up for FanDuel’s free season-long Survivor contest on Week 1 of the football season and pick a team each week (can’t duplicate picks) that you think will win. See if you have what it takes to come back each week and survive until the end of the season for a share of the $250k prize pool.

Go ahead and Pick’em – FanDuel is introducing Gridiron Pick’em presented by Roman, a weekly selection contest where users will need to correctly pick the winners of each football game (Sunday-Monday Night) for a chance to win a share of a $10,000 prize pool. If no one selects all of the winners correctly, the prize pool will carry over to the following week.

Montana to Rice. Pippen to Jordan. Gretzky to Messier and now Moreways to Win!

The 2018 fantasy football season will also feature the launch of FanDuel’s new advertising campaign, “Moreways to Win.” FanDuel is introducing John Moreways and Sammy Win (the world’s first multi-sport, mega-star duo) as their new spokesmen. Through their storied exploits on the field (or court, ring, track…any surface on which sports are played) the iconic duo shows there are always Moreways to Win on FanDuel. This 360 campaign concepted by VaynerMedia will be featured on television, radio, online, out-of-home, and social media. To see the launch of the new campaign click on.

“We reinvented the FanDuel experience this year with new casual games, simpler scoring formats, fantasy drafting tools, a personalized lobby, more free contests, and a totally redesigned look and feel,” said Mike Raffensperger, CMO of FanDuel Group. “This transformative experience needed an equally ambitious marketing campaign, and we’re excited to introduce John Moreways and Sammy Win, who represent the passion, fun, and competitive nature of all fantasy sports fans.”

FanDuel continues to innovate in 2018 with the following enhancements that will make fantasy football easier to play:

Play with Friends – It is now easier than ever to challenge your friends in private head to head fantasy contests for cash or bragging rights.FanDuel’s Simpler Interface – For anyone new to FanDuel, signing up has never been easier. With only a few simple steps to sign up, new users will now be greeted with a personalized welcome page tailored with contests and content that meet a user’s level of experience and interests.

Guru – Introducing Guru, a brand new research tool to guide users through the lineup selection process. Guru will help users make smarter player choices and build better fantasy teams, not only suggesting players to draft, but explaining the strategy behind specific picks as users move through the drafting process.Enhanced research and Scoring – As part of FanDuel’s effort to invest in content, users will find a new research tab on featuring expert opinions and analysis from a wide range of trusted media outlets, including numberFire and Rotogrinders. Users will also be able to track specific players that they didn’t select in their lineup to find out how they performed. In addition, will have box scores with stats from every football game to track game stats and game results.

About FanDuel

FanDuel, a division of FanDuel Group, was founded in 2009. FanDuel has redefined fantasy sports in pursuit of its mission of making sports more exciting. FanDuel offers a multitude of one-day, weekly and season-long game options for NFL, NBA, MLB, NHL, Golf, NASCAR, WNBA, and the EPL, with new public and private leagues forming daily, ranging in size from two to thousands of players. FanDuel drives fan engagement, hosting numerous live events and creating once-in- a-lifetime experiences for sports fans throughout the year.

About FanDuel Group

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of PaddyPower Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.

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Emily Bass



SOURCE: FanDuel Group

Copyright Business Wire 2018.

PUB: 08/23/2018 11:12 AM/DISC: 08/23/2018 11:12 AM



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